Kommmitmensch-Dialogues for small and medium-sized businesses
How can we support the development of a prevention culture, especially in small and medium-sized businesses? This is the challenge of DGUV the German Social accident insurance. The DGUV has high interest in improving safety and health performance of companies in Germany.
With “Kommmitmensch” the DGUV launched a long lasting campaign to foster cultural change in Germany. Therefore, the DGUV hired ICL to develop a tool – simple to use – to make cultural change practical for small and medium-sized businesses. This tool should give tangible instructions to allow especially small businesses to develop prevention culture while using their own resources and capabilities. The idea was to adapt the existing ICL-Culture-Dialogues accordingly.
The main idea of Cultural-Dialogues is to engage people in a systematic self evaluation of the way they work together. Behavior patterns that partly have developed informally will become discussable in an open atmosphere with an interactive dialogue. A model with 5 different levels of the safety culture (vgl. Gebauer, 2017 based on Hudson) serve as a yardstick. The 5 levels serve as a lens to evaluate behavior patterns and attitudes that shape the culture of prevention.
Kommmitmensch-Dialogues are based on this proven idea.
We adapted the proven approach with the help of user-centric methods and by involving all relevant stakeholders and user groups. To keep it as simple as possible, the number of topics were reduced from 21 to 6. The behavior descriptions were simplified and enriched by easy-to-grasp and partly funny illustrations.
Materials to support facilitation
In addition, we created comprehensive and self explanatory material and media, especially to support the facilitators of the group discussions. For example we produced videos explaining the 5 levels of the safety culture or the most important steps during the discussion.
5 levels of the Safety Culture
EHS Expert, DGUV
ICL developed a fantastic tool, that in a simple and playful way initiates culture change in small and medium sized businesses.
Using the Kommmitmensch-Dialogues
Usability tests in pilot companies
The tool has been piloted in two companies. The feedback of the participants was very promising: They liked the intuitive, self-explaining and easy to use approach. In addition both companies gained new insights how to improve their culture and deduced concrete measures to further develop a culture of prevention.
Presentation at the A+A 2017
Kommmitmensch-Dialogues were presented to 440 influencers at the largest Safety and Health Conference in Germany (A+A 2017). Experts, executives and member companies got the chance to get familiar with the tool. The resonance was extremely positive and broad interest to use the tool is rising since.
Thanks to the user-centric design approach we delivered a tool and approach for small and medium-sized businesses. They are able to use this tool without any external support. A next step ahead in a sustainable cultural development is to produce support material to ensure a sustainable culture change process.
User-centric design approach
Engaging all relevant user groups
Iterative, agile development process
Scientifically grounded concepts of safety, health as well as culture development